About this paper
To make real progress today, marketers need to be able to deploy a wide range of advanced analytics with total transparency and without needing to be a data scientist to evaluate the results. SAS provides the most comprehensive analytical capabilities for marketers. Customer analytics that provide the insights to inform both tactics and strategies. Predictive analytics and optimization that enable marketers to focus efforts and optimize results. Real-time analytics that optimizes your response based on where customers are in the buying journey.
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.