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White Paper

The Total Economic Impact of SAS Customer Intelligence Solutions – Marketing Operations Management

A commissioned study conducted by Forrester Consulting

About this paper

When organizations make an investment in technology, ROI is key. This Forrester report prepared for SAS confirms that SAS® Marketing Operations Management delivers value to organizations looking to improve marketing operations effectiveness. Download this free report to learn how a $2B consumer packaged goods (CPG) firm using SAS Marketing Operations Management was able to streamline marketing operations, lower product costs, improved marketing accountability, and avoid third-party imaging costs by creating a central repository.

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics. Kunden an mehr als 83.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW. Weitere Informationen über SAS.

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