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Plan in Perfect Sync with Customer Demand

Putting sales (and marketing) back into operational planning processes

About this paper

By putting the sales and marketing perspective back into operational planning, companies thrive because they carefully align what they make, how much, where, and with what materials with real market demand. The end result is profitable revenue growth and inventory optimization. This paper explains how to synchronize and optimize demand and supply through reshaping executive sales and operational sales planning (ES&OP) using a market-driven approach.

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics. Kunden an mehr als 83.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW. Weitere Informationen über SAS.

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