About this paper
For decades, the pharmaceutical industry has relied on face-to-face office sales calls and other forms of direct contact with health care professionals. But digital media, The Sunshine Act and new players are all necessitating rapid change in promotional mix. Leaders in marketing sciences recently shared with TGaS how they currently operate and the challenges of dealing with the new marketing mix. This paper describes those insights and offers some practical recommendations to help your organization adjust to the new marketing business environment and successfully manage the new mix by taking advantage of the efficiencies offered through data management and advanced analytics.
SAS ist weltweit Marktführer im Bereich Analytics. Kunden weltweit setzen innovative Software und Services von SAS ein, um Daten in Wissen zu verwandeln und intelligente Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW. Weitere Informationen über SAS.