SAS | The Power to Know
Backgrounds_84A0920
cq5dam.thumbnail.319.319
White Paper

The Ultimate Marketing Machine

A Harvard Business Review Key Learning Summary

About this paper

The way marketers engage customers is changing rapidly, yet most companies haven’t evolved the organizational structure of the marketing function in the past 40 years. Marketers know their organizations need an overhaul, but what if the answers aren’t in a new blueprint? Now in The Ultimate Marketing Machine, a report based on the Harvard Business Review webinar, you can read the extensive new research on what it takes to become a superior marketing organization. Drawing on a multiyear study involving more than 10,000 marketers from 92 countries, EffectiveBrands principals Marc de Swaan Arons and Frank van den Driest provide a framework for building a high-performance marketing organization.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

Sie haben bereits ein SAS Profil? Dieses Formular automatisch ausfüllen Einloggen

*
*
*
*
 
*
 
 
  Ja, ich möchte von SAS Institute Inc. und seinen Tochterunternehmen per E-Mail Informationen zu SAS Produkten, Studien, White Paper und Veranstaltungen erhalten. Mir ist bekannt, dass ich meine Einwilligung jederzeit widerrufen kann, indem ich die Abmeldefunktion in den E-Mails nutze.

Ihre persönlichen Daten werden gemäß dem SAS Privacy Statement behandelt.

 
 

Back to Top