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White Paper

Create a Consistent Customer Experience from Analytically Based, Real-Time Decisions

About this paper

Customers expect much more from businesses. Customers believe businesses should provide a relevant, consistent customer experience across all channels. Unfortunately, data is underutilized, business processes are disjointed, and analytics are not used to make the most informed decisions. As a result, customer loyalty and revenue opportunities are lost. This paper describes how organizations can use SAS® products, including SAS Real-Time Decision Manager and SAS Model Manager, to improve the customer experience by providing real-time, analytic-based decisions to channels and business processes, and create consistent, personalized customer experiences.

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics. Kunden an mehr als 83.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW. Weitere Informationen über SAS.

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