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White Paper

Argyle Conversations: Delivering a Healthier Customer Experience Throughout Change

About this paper

This is an executive leadership paper produced by Argyle Executive Forum featuring an interview with Darren Rodgers, Chief Marketing Officer for Health Care Service Corporation. Rodgers discusses the current changes in healthcare, such as the Affordable Care Act and how they are impacting the industry, marketing, and the customer experience. He also explains how Health Care Service Corporation is using customer analytics to stay ahead of these changes and keep customers satisfied.

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics. Kunden weltweit setzen innovative Software und Services von SAS ein, um Daten in Wissen zu verwandeln und intelligente Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW. Weitere Informationen über SAS.

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