To innovate and be more competitive, today’s marketers must continually squeeze efficiencies out of their budgets and find optimal ways to deliver the right message to the right audience on the right channel.

There’s a lot to balance – competing goals across divisions, multiple marketing programs, budgets and customer contact policies. Not everyone is seeing the results they hoped for.

Yet, the best marketing leaders have found a way to cut through the noise. Data and analytics have made the difference in creating better customer experiences and higher ROI – and they can for your marketing organization too.

Please join us as we present real-life customer stories of organizations that have faced difficult marketing challenges, the steps they took to win, and lessons learned that you can apply to your own business.

Presenters

Way has nearly 30 years of experience in the design, development, execution and improvement of applied analytics models for clients in the banking, insurance, payments, brokerage and energy industries. He is the Lead Faculty for Banking on behalf of the International Institute for Analytics. Way also operates his own management analytics consultancy, Corios.

Powers is a consultative problem solver with a passion for helping customers succeed. He has nearly 20 years of experience working with marketers to craft technology-driven analytics solutions with a particular emphasis on using optimization to drive higher marketing ROI.