Director of Consulting, SAS
Dan Kelly is Director of Analytical Consulting in SAS’ Advanced Analytics Lab, where he works with several teams to bridge the gap between data and potential uses of that data for marketing, fraud detection, risk assessment, etc. He began his career at SAS in the Education Division, where he learned how to be a road warrior, while also writing course notes on using SAS for statistical analysis, data mining and experimental design. Previously, Kelly was an analyst at a credit card bank, and supported marketing and risk efforts for consumer and business credit cards, as well as imposing some experimental design rigor on standard direct-mail marketing campaigns. He has a master’s degree in applied statistics from North Carolina State University.