How SAS® Delivers Marketing Planning
Embed marketing resource management directly into daily marketing processes.
Adaptive, agile planning methods
Plan top down, bottom up or a combination of the two. Conduct comprehensive planning at a variety of levels – brand, product, program or campaign – with the ability to adapt quickly and easily.
Analytically informed planning
Integrated attribution, market mix modeling, data unification and embedded analytics are provided at the point of need. Make better, more agile decisions and use your budget more effectively while making real-time adjustments.
Cross-team & cross-application collaboration
Public APIs and UI-level connectors support integrations with other martech and collaboration systems. Contributors can work independently, accessing SAS solutions as the main source of control and collaboration.