Flexibility and customizability help propel SAS® Customer Intelligence success.
Connecting with customers in today’s digital world is a challenge. You have to remain relevant to your customers and profitable for your business, while delivering measurable results. Managing the customer experience from beginning to end can seem like an insurmountable task – unless you have the right technology to get the job done.
SAS solutions manage the customer journey across all channels, boosting customer satisfaction, reducing churn and increasing revenue. SAS Customer Intelligence 360 helps marketers create relevant customer experiences by infusing marketing decisions with valuable customer insights. For the third consecutive year, SAS is a Leader in Gartner’s Magic Quadrant for Digital Marketing Analytics.
"Digital marketing is no longer a single customer interaction on a website. With this evolution, successful marketers rely on analytics to better understand their customers and pivot marketing strategies appropriately," said Wilson Raj, Global Director of Customer Intelligence for SAS. "We believe our continued leadership position in Gartner’s Magic Quadrant showcases SAS’ analytics pedigree, which helps marketers propel their customer intelligence efforts."
Through a comprehensive digital marketing analytics suite, SAS helps marketers address the full digital marketing analytics life cycle from data collection through to measurement - and gain real-time insights that help create personalized interactions across every channel.
Digital marketing analytics platforms are specialized analytic applications used to understand and improve digital channel user experience, and prospect and customer acquisition and behavior, and to optimize marketing campaigns, with an emphasis on digital channels and techniques.