SAS believes that, with SAS® Customer Intelligence, marketers can use data and analytics, powered by machine learning and AI, to create relevant, individualized customer experiences in real-time and across channels.
Cross-channel campaign management (CCCM) used to be all about executing marketing campaigns. Now, marketers are turning to CCCM to help manage the overall customer experience. Forrester advises that CCCM customers should look for providers that "deliver customer data and an analytics foundation ... excel at cross-channel customer experiences [and] ... provide moments-based marketing technology innovation” and named SAS a leader in The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q3 2019.
SAS also earned the highest possible score in the criteria of user experience, business technology vision, innovation road map, partner ecosystem, delivery model and customers.
“Prospects and customers don’t distinguish between online, in-store or mobile, when it comes to engaging with your brand,” said Wilson Raj, Global Director of Customer Intelligence for SAS. “It’s all one continuous, fluid experience. Designing and delivering on that expectation means predicting, personalizing and optimizing across a myriad of touch points and customer contexts – in real-time. And that takes predictive analytics and intelligent decisioning across all customer-facing functions, not just marketing.”
According to the report, “The SAS Customer Intelligence portfolio boasts rich functionality for marketing resource management, campaign design and workflows, and a real-time decision engine – all fueled by powerful customer analytics and artificial intelligence capabilities. Its new CI 360 engagement modules add a fresh UX and SaaS deployment options for campaign orchestration."
SAS provides much deeper and richer channel capabilities than any other vendor in this study.
The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q3 2019