Customer journey mapping for better omnichannel experiences
Can mapping the customer journey help deliver the right omnichannel experience?
Your customers can be anywhere in the world and on one or more of your channels simultaneously. Rather than trying to be everywhere at once, learn where to be when your customers need you through journey mapping. Using mapping and analytics you can also determine where you don't need to be for some customer segments – saving you time and resources.
Free white paper
In this paper, Futurum founding partner Daniel Newman explores the ongoing digital transformation of the world. For businesses to be successful they must have a clear understanding of what they want their customers' experiences to be and fully commit to using data and analytics to support their vision.
Recommended reading
-
Article
Contextual engagementCreating contextual customer engagements means understanding enough about each customer to ensure that all communications over time are progressively more anticipated, personal and relevant.
-
Article
Customer loyalty in a digital world: A new approachCustomer loyalty offers a good news/bad news message. Loyalty programs are on the rise. Bad news? About 60 percent of your customer don't belong. Here are some ways to attract and retain the best customers.
-
Know your data, know your customersIn the digital world, customers expect to be known as individuals with distinct preferences, not just as one member of a segment. Learn how to start with analytics.
-
Building a high-performance marketing engineA typical gas-powered car has more than 10,000 moving parts. Mega car dealer AutoNation had at least that many marketing parts to deal with when the company consolidated dealerships in 15 states. Here's what you can learn from their experience.
Ready to subscribe to Insights now?
Subscribe to Insights newsletter