SAS | The Power to Know
Blue radiance
cq5dam.thumbnail.319.319
White Paper

Marketing attribution: Giving credit where credit is due

About this paper

Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations.  

Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.

 

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

Sie haben bereits ein SAS Profil? Dieses Formular automatisch ausfüllen Einloggen

 
 Mann
 Frau
*
*
*
*
 
*
 

Ihre persönlichen Daten werden gemäß dem SAS Privacy Statement behandelt.

 
  Ja, ich möchte von SAS Institute Inc. und seinen Tochterunternehmen per E-Mail Informationen zu SAS Produkten, Studien, White Paper und Veranstaltungen erhalten. Mir ist bekannt, dass ich meine Einwilligung jederzeit widerrufen kann, indem ich die Abmeldefunktion in den E-Mails nutze.
 
 

Back to Top