SAS | The Power to Know
White Paper

Seeing the Voice of the Customer

Identifying Root Cause with Text Analysis Visualization


Unstructured data continues to grow in volume, variety, velocity and the overall value it provides to organizations. Today, customers are voicing their preferences, problems, concerns, issues and accolades in the form of customer feedback, survey responses, social media conversations, blogs, documents, maintenance notes, news articles and more. At the same time, there is a continuing shift in the ways to derive value from this unstructured data.
By integrating SAS Visual Analytics with SAS Text Analytics, organizations are empowered to uncover patterns and relationships within both structured and unstructured data. This combination creates an enhanced view of your big data. It enriches and provides a visual look at your data that reveals customer sentiment, shows categorical flags and uncovers root causes that primarily exist in unstructured data.

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics. Kunden an mehr als 83.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW. Weitere Informationen über SAS.

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