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Improving Retail Decisions with Customer Analytics

Three ways to integrate customer insights into retail decisions


Retailers around the world collect millions of customer data points every day, but most are not making the best use of the vast insights buried within their customer databases. The terabytes of data can become overwhelming. Retailers quickly drown in customer data and grasp for useful insights. Customer analytics identifies profitable growth opportunities that otherwise go undetected.
Three ways to integrate customer insights into retail decisions are to focus on customer economics, personalized offers and customer-centric merchandising.

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