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The Art of Knowing the Customer

8 Ways to use Customer Insights to improve Business Performance


The tables have turned on today’s retailers. Many shoppers may never set foot in a brick-and-mortar store before making a purchase. And when they do enter a store, they possess competitive data on price and product detail. So how does this new era of retail change the way retailers market and sell to consumers? Merchants must now be able to paint a picture of each customer and create a personalized shopping journey. To that end, advanced customer analytics is key.

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics. Kunden an mehr als 83.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW. Weitere Informationen über SAS.

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