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Pursuing Marketing Operations Excellence - Beginning with the End in Mind

Insights from a customer presentation at a recent SAS Executive Conference


SAS Marketing Operations Management helps organizations systematically plan, manage and execute their enterprise marketing operations more efficiently and effectively.This Web-based, enterprise marketing solution enables marketing departments to be more efficient with their processes while becoming more accountable for success. Just ask the Fortune 500 company that reduced the approvals cycle from 14 weeks to two weeks. Or ask the industry leader that was able to reduce campaign cycle time from 16 weeks to four weeks. A major consumer packaged goods firm saved more than $2 million a year through managed reuse of marketing assets. Another leading organization reduced costs by 10 percent as a result of global advertising consolidation.

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