SAS | The Power to Know
Backgrounds_84A0920
cq5dam.thumbnail.319.319
White Paper

How to Justify Your Marketing Resource Management Investment

4 common marketing business problems and how to quantify your return on investment

Zusammenfassung

Although MOM solutions have been in the market for the last 15 years, marketers still struggle with how to quantify the value they bring to their organizations. Marketing executives conceptually can see how they become more efficient with a solution like this, but proving the return on investment has been a challenge. This paper provides some insight into how to make a business case for a marketing operations solution by quantifying your ROI using four of the most common business problems MOM solves.

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics. Kunden an mehr als 83.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW. Weitere Informationen über SAS.

 
 Herr
 Frau
*
*
*
*
 
*
 
 
  Yes, I would like to receive occasional emails about SAS products and services from SAS Institute Inc. and its affiliates. All personal information will be handled in accordance with the SAS Privacy Statement.
 
 

Back to Top