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How to Justify Your Marketing Resource Management Investment

4 common marketing business problems and how to quantify your return on investment


Although MOM solutions have been in the market for the last 15 years, marketers still struggle with how to quantify the value they bring to their organizations. Marketing executives conceptually can see how they become more efficient with a solution like this, but proving the return on investment has been a challenge. This paper provides some insight into how to make a business case for a marketing operations solution by quantifying your ROI using four of the most common business problems MOM solves.

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