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How Digital Asset Management Is Key to Marketing Operations Management

Why Marketers need it and how it supports the Marketing Management Process


There is much more to managing marketing collateral than meets the eye. From creation to distribution, marketers need to master many process steps to enable colleagues across the enterprise to use and reuse digital assets, such as graphics, advertisements, photos, video and multimedia files. Organizational complexity makes this a much more challenging task. And this is where Digital Asset Management comes into play. It helps marketing organizations assert their sovereignty over the digital assets they create and own.

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