Zusammenfassung
There is much more to managing marketing collateral than meets the eye. From creation to distribution, marketers need to master many process steps to enable colleagues across the enterprise to use and reuse digital assets, such as graphics, advertisements, photos, video and multimedia files. Organizational complexity makes this a much more challenging task. And this is where Digital Asset Management comes into play. It helps marketing organizations assert their sovereignty over the digital assets they create and own.
Über SAS
SAS ist weltweit Marktführer im Bereich Analytics. Kunden weltweit setzen innovative Software und Services von SAS ein, um Daten in Wissen zu verwandeln und intelligente Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW. Weitere Informationen über SAS.