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How Dell Optimizes Marketing Decision Making

Insights from the webinar Thinking Outside the Marketing Box


If your organization is one that still uses analytics mostly for measuring and reporting performance, there are some fast and simple things you can do to better integrate analytics with your business and make it much more valuable. Leading computer technology provider Dell decided to look outside of the usual places as it sought answers to the question: “Was the campaign successful?” In this paper two analysts from Dell’s corporate marketing group explained how data and marketing analytics helped them examine this question in depth.

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