SAS | The Power to Know
White Paper

From Growing Pears to Growing Connections

Three keys to cultivating customer relationships at Harry & David


As one of the oldest direct mail companies in the country, Harry & David lives or dies by its customer base. In this multi-channel age, the company sells through catalogs, email, social media, its website – optimized for desktops, smartphones and tablets – and through affiliate programs, such as its new relationship with Amazon. The challenge was to get a handle on customers across all those channels – who they are, how they buy, how best to appeal to them, and where to focus to deliver best results.

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics. Kunden an mehr als 83.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW. Weitere Informationen über SAS.

  Yes, I would like to receive occasional emails about SAS products and services from SAS Institute Inc. and its affiliates. All personal information will be handled in accordance with the SAS Privacy Statement.

Back to Top