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White Paper

From Customer Risk to Corporate Strategy

Using Text Analysis and Predictive Modeling to Improve Promoter Scores


The idea of evaluating customers for the monetary risk they pose to a business is not a new concept. The idea of trying to understand customers´ future monetary values - and the probability of their future risk - is perhaps rather new.
This paper focuses on how to evaluate the likelihood of contuinued customers patronage versus the risk of losing it.

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