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White Paper

From Customer Risk to Corporate Strategy

Using Text Analysis and Predictive Modeling to Improve Promoter Scores

Zusammenfassung

The idea of evaluating customers for the monetary risk they pose to a business is not a new concept. The idea of trying to understand customers´ future monetary values - and the probability of their future risk - is perhaps rather new.
This paper focuses on how to evaluate the likelihood of contuinued customers patronage versus the risk of losing it.

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