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Digital Marketing Drives the Omni-Channel Experience

Insights from a panel discussion at a recent SAS Global Forum Executive Conference


New technologies, particularly smart mobile devices and location-based awareness, are transforming the retail environment. Customers are looking for a seamless experience, and they expect the retailer to know who they are across all channels. More than 50 percent of cell phone owners in the US have smartphones, and about 70 percent of them have used their devices for comparison shopping. Digital marketing has evolved to the point that delivering an omni-channel experience to your customers is definitely within reach.

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