SAS | The Power to Know
White Paper

Capturing Customer Value in a Multi-Channel World

Marketing Automation at Northern Tool + Equipment


Northern Tool + Equipment Co’s marketing team faced some very real challenges: The company had very good knowledge about catalog customers but no good data about the 3.5 million retail customers who represented 22 million transactions a year. Because many customers shop through more than one sales channel, Northern Tool knew it was missing opportunities to market more effectively. Databases and marketing for each channel – retail, Internet and catalog – were managed in isolation. Today a modern campaign management helps tackling multiple challenges along the marketing management process effectively.

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics. Kunden an mehr als 83.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW. Weitere Informationen über SAS.

  Yes, I would like to receive occasional emails about SAS products and services from SAS Institute Inc. and its affiliates. All personal information will be handled in accordance with the SAS Privacy Statement.

Back to Top