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Best Practices in Real-Time and Multi-Channel Campaign Management

Insights from a panel discussion at a recent SAS Global Forum Executive Conference


Taking a traditional campaign focus, companies would say, “We need something to manage our digital campaigns,” or “We need something to manage our website.” Those technologies were often deployed in isolation from marketing activities on the front end. As a result, many companies have multiple, disconnected technologies driving their campaign operations, making it nearly impossible to coordinate and optimize across the organization.

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