Zusammenfassung
Taking a traditional campaign focus, companies would say, “We need something to manage our digital campaigns,” or “We need something to manage our website.” Those technologies were often deployed in isolation from marketing activities on the front end. As a result, many companies have multiple, disconnected technologies driving their campaign operations, making it nearly impossible to coordinate and optimize across the organization.
Über SAS
SAS ist weltweit Marktführer im Bereich Analytics. Kunden weltweit setzen innovative Software und Services von SAS ein, um Daten in Wissen zu verwandeln und intelligente Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW. Weitere Informationen über SAS.