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The Forrester Wave™

Customer Analytics Solutions


Customer analytics users want help across the analytics process. They expect vendors to cater their solutions to four core activities in the analytics process - data management, analytics production, analytics consumption, and analytics activation - and at the same time deliver customer-focused applications. Forrester sees four primary approaches to the customer analytics market, with vendors seeking differentiation in one or many of these approaches. These include analytical prowess, execution, automation, and usability. The report shows how the market analyst evaluated SAS as a leader in this market area.

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics. Kunden an mehr als 83.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW. Weitere Informationen über SAS.

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