About this paper
While the hospitality and gaming industry is showing signs that it may be starting to emerge from the recent economic downturn, there’s still a long way to go. To that end, industry leaders must work toward optimizing every aspect of the business in order to emerge from the downturn as strong as possible. The key to that goal is to get new intelligence from all the data generated by customer behaviors and operational transactions. Unfortunately, customer interactions are usually captured in a wide range of formats and a multitude of disparate systems, and data quality is suspect. The challenges surrounding data quality and data integration were the focus of an October 2009 Webcast sponsored by the Cornell University Center for Hospitality Research and SAS. This paper provides a summary of that Webcast.
SAS ist weltweit Marktführer im Bereich Analytics. Kunden an mehr als 83.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW. Weitere Informationen über SAS.