About this paper
There's a wealth of customer and business insight to be found in social media, but organizations are struggling to understand, measure and capitalize on this untamed, open forum. Savvy marketers are reading and responding to social media content, but few organizations consolidate and analyze it in a systematic and strategic way. Effective social media measurement is the leading topic in marketing right now, and rightly so. That was the topic of a workshop conducted by SAS and a leading measurement and accountability research consultancy at a recent eMetrics conference in San Jose, CA. This paper provides a summary of that workshop.
SAS ist weltweit Marktführer im Bereich Analytics. Kunden weltweit setzen innovative Software und Services von SAS ein, um Daten in Wissen zu verwandeln und intelligente Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW. Weitere Informationen über SAS.