SAS | The Power to Know
Backgrounds_84A0920
cq5dam.thumbnail.319.319
White Paper

Six Tips for Turning Big Data into Huge Insights

About this paper

Today's customer has her own music, her own personal trainer, her own Facebook page – maybe even her own personalized coffee flavor. To capture this "me" generation, marketers must develop campaigns that are uniquely customized for individuals. But with loads of information pouring in from social media sites, smartphone apps, GPS systems and more, it's no trivial matter to deliver a cohesive, branded customer experience. In this paper, Eric Williams – retired CIO of Catalina Marketing – shares six tips to help loyalty leaders succeed.

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics. Kunden an mehr als 83.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW. Weitere Informationen über SAS.

Sie haben bereits ein SAS Profil? Um das Formular automatisch auszufüllen, hier anmelden: Einloggen

*
*
*
*
 
*
*
 
 

Back to Top