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White Paper

Release Higher Performance Through Business Analytics

Industry leaders weigh in on how pharmaceutical companies can exploit predictive analytics to improve their commercial programs

About this paper

The pharmaceutical industry is facing trends that will continue to erode profitability if the sales and marketing model does not change. Prevailing market forces, regulatory constraints and the scrutiny of senior management make it more critical than ever to show results—fast. But how do you determine which actions will most effectively build brand equity, accelerate the path from product launch to peak sales, maintain physician loyalty and contribute to the overall company mission? In this white paper, industry leaders weigh in on how pharmaceutical companies can exploit predictive analytics to improve their commercial programs.

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics. Kunden an mehr als 83.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW. Weitere Informationen über SAS.

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