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Argyle Conversations: Building a Marketing Analytics Framework

About this paper

This is an Argyle Conversations paper produced by Argyle Executive Forum featuring an interview with Lori Bieda, Executive Lead of Customer Intelligence at SAS, about how marketing organizations can use analytics to effectively improve the customer experience and the skill sets your team needs to deliver it. A seasoned marketing and analytics executive with over 19 years of experience, Bieda offers sound advice on how organizations can improve their marketing effectiveness through customer intelligence.

Über SAS

SAS ist weltweit Marktführer im Bereich Analytics. Kunden an mehr als 83.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW. Weitere Informationen über SAS.

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