About this paper
With the addition of text and sentiment analytics, predictive modeling and sentiment prescriptive analytics, analytics has taken another leap forward. This paper, by Sue Feldman of Synthexis, explains how cognitive computing helps you understand ambiguous problems while adding accessibility to data for more users.
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.