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BARC Score: Advanced Analytics Platforms

Vendor evaluation: advanced analytics and data mining platforms

Summary

This BARC Score evaluates the international market for advanced analytics and data mining platforms. Based on many analyst interactions, vendors are rated on a variety of criteria, from product capabilities and architecture to sales and marketing strategy, financial performance and customer feedback. Advanced analytics is increasingly used as a complement to traditional BI analysis in many organizations. As companies gain in experience, they move away from experimentation and on to facing the challenge of how advanced analytics can be productively used as a value-adding success factor in the business, and also how it can be broadly implemented.

 

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