Not all cell towers or handsets are created equal. And customer consumption patterns are as individual as the customer’s themselves. Yet all these factors have a direct impact on network service performance. Finding the right mix of traffic to optimize an individual customer’s experience is essential to a carrier’s brand – but it’s not easy to do.
This interactive SAS Visual Analytics report illustrates how you can analyze network usage from both a customer and network perspective, enabling you to simultaneously monitor both a customer’s experience and an individual cell tower's performance so you can take prompt action to ensure that your brand’s reputation and customer loyalty remain high.