Extends past traditional digital analytic reporting by transforming raw semi-structured data streams flowing in from external user journey touch points into a structured data model with context-enabling analysis.
Generate business value quickly with 360-degree customer data views, segments, reports and models.
Build an accessible, unified view of your customers.
SAS 360 Discover provides a customer experience data model that can be integrated with any first-, second- or third-party data asset that your brand owns. By connecting data sources, SAS provides a hybrid marketing view of the customer in the cloud or on-site to support reporting, analytics, modeling, campaign management, next-best actions, segmentation, attribution and personalization.
Rise above the limitations of traditional digital analytic reporting.
End-to-end data management, visualization, data mining and machine learning capabilities cater to no-code, low-code and high-code users. Empower data-driven team members of all skill levels and coding languages with automation and customization capabilities to maximize the analytical potential of web and mobile first-party data assets.
Infuse AI into your customer journey strategies.
Customers provide a wealth of information on your websites and mobile apps that reveal their buying plans, significant life changes and other insights that are frequently never communicated to the marketers responsible for personalizing their journeys. Capturing this digital intelligence and integrating it into analytical models derives actionable scoring for segmentation, propensities, recommendations and reinforcement learning. The marketer can leverage prescriptive insights in the same manner as filtering, suppressions and arbitration rules.
Explore More on SAS® 360 Discover and Beyond
SAS GLOBAL FORUM PAPER
Discover why the most successful cross-channel campaigns are propelled by a personalized, data-driven approach that is injected with machine learning.
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