SAS executive
forecasting roundtable

Thursday, March 17th 2016

SAS invites you to join us for an interactive roundtable discussion with Charles W. Chase, author of the book entitled, “Demand-Driven Forecasting: A Structured Approach to Forecasting”, and Nestlé who has begun the journey to becoming demand-driven. Topics to be discussed are:

  • How does demand driven forecasting differ from traditional forecasting and how can it be used to more accurately target promotions to help unlock missed revenue opportunities, drive sales, reduce redundant stock and improve margins?
  • How can you utilise analytics to shape demand by testing various scenarios, conducting ‘what-if’ analysis to gauge the impact of your marketing or product mix?
  • How can demand forecasting enable FMCP companies to pinpoint true customer demand and meet individual preferences and customisations in a cost-effective manner?
  • What are the benefits of anticipating and incorporating demand forecasting into your supply chain management process?
          Get more information and check out the agenda.



          Charles Chase

          Advisory Industry Consultant, SAS
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          Olivier Gléron

          AVP Demand & Supply Planning, Nestlé, S.A.
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          Dr. Davis Wu

          Global Lead of Demand Planning, Nestlé S.A.
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          A short video on the journey of Predictive Analytics within Nestlé.

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