This data identifies best locations for bulk mailing. The US Postal service offers discounted rates when promotions are sent to all households in the same carrier route.
Oberweis has a glass-half-full attitude
Analytics is the reason why
With 48 dairy stores in the Midwest, a six-state home delivery network, and in-store sales through local and national grocery chains, Oberweis needed a better way to understand its customer base and growth potential. Especially since Americans are drinking less milk, buying habits are changing, and competition is on the rise.
Oberweis now knows exactly how to compete.
Analytics leads to customer discoveries
Expansion maps show trends by location, highlighting the locations with the best cross-sell and up-sell opportunities.
Oberweis uses this data to identify new customers and new locations for expansion.
Median income analysis identifies the ideal target audience for farm-fresh milk and home delivery.
This survival chart predicts whether a consumer will become – and stay – an Oberweis customer for at least six months.
Time-to-event analysis determines whether customers will make purchases for a short period or increase loyalty over time.
Targeting small pays off in a big way
Analytics reveals which selective groups of consumers are willing to pay a little more for the highest quality milk delivered to their front doors.
Demographics tie loyalty
to lifestyle
Oberweis targets by retention rate instead of response rate, seeking out customers who are a natural fit for the long term.
Slow and steady yields
best results
Oberweis found that its best customers start buying in small amounts, then slowly increase purchases over time.
Customer Analytics: Taking the First Step
With the right marketing plan, Oberweis is profiting. Interested in using data visualization and analytics to market smarter to your customers?
Have questions – or want to learn more?
Call
+1-800-727-0025
+1-919-677-8000