Zusammenfassung
New technologies, particularly smart mobile devices and location-based awareness, are transforming the retail environment. Customers are looking for a seamless experience, and they expect the retailer to know who they are across all channels. More than 50 percent of cell phone owners in the US have smartphones, and about 70 percent of them have used their devices for comparison shopping. Digital marketing has evolved to the point that delivering an omni-channel experience to your customers is definitely within reach.
Über SAS
SAS ist weltweit Marktführer im Bereich Analytics. Kunden an mehr als 83.000 Standorten setzen innovative Analytics-, Business-Intelligence- und Datenmanagement-Software und -Services von SAS ein, um schneller bessere Geschäftsentscheidungen zu treffen. Seit 1976 verschafft SAS Kunden rund um den Globus THE POWER TO KNOW. Weitere Informationen über SAS.