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White Paper

EKN Report: 3rd Annual Analytics in Retail Study

State of the Industry Research Series

About this paper

Now in its third year, EKN’s annual Analytics in Retail Industry Benchmark is based on a survey of more than 200 retailers. Consistent with findings of EKN’s previous reports, retailers continue to view analytics as strategic, but still struggle to prove the value of their analytics investments. This report includes detailed analysis and best-practice recommendations for selecting the optimum analytics toolsets, bridging the skills and capabilities gaps in analytics reporting, and integrating analytics as a key part of every retailer's DNA. The report also provides detailed insights into Amazon's analytics capabilities and highlights selected retail organizations that are outperforming their peers in analytics. 

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