Thought Leader – SAS Best Practices
“Data is a corporate asset” has achieved platitude status, yet companies are still looking for the answer to the age-old question of “How much is our data worth?”
Executives have become increasingly aware of the value of data (internally and externally) and are attracted to potential new revenue streams from information-based products and services.
In this session, we will examine what data monetization is, review current practices across industries, and help identify paths to revenue generation though data. We will explore the opportunities and challenges organizations face when implementing data monetization strategies as well as the requisite skills and capabilities needed for success.
We will also review imperatives for driving and delivering internal business value through data to thrive in the rapidly developing digital economy.