Infuse your marketing decisions with unprecedented customer insights. Customer-level digital data merged with traditional data sources yields a 360-degree customer view. Imbedded predictive marketing analytics engenders a deeper customer understanding. Engage with customers contextually across inbound and outbound channels. And craft compelling customer experiences tailored to each unique customer's journey.
Give marketers true predictive power.
An easy-to-use marketing interface backed by advanced analytic capabilities enables marketers and business analysts to quickly transform digital data into predictive, customer-focused insight. Use that insight to guide and shape real-time customer interactions, making contextual decisions that result in highly personalized, relevant offers your customers can’t resist.
Get a unified, thorough view of every customer.
Go beyond capturing page clicks to truly understanding individual customers' navigational behavior on websites and mobile apps. Easily combine online and offline customer data – on their past experiences with your company, recent behaviors and real-time actions – into a cohesive, 360-degree view. A better understanding of customer behavior translates into more successful offers and campaigns.
Create personalized interactions across every conceivable channel.
Every touch point throughout the customer journey is an opportunity to engage the customer. And every customer interaction is a brand experience. Craft compelling customer experiences tailored to wherever customers are in their journeys, and engage with them in exactly the right way at any point along that journey.
Gain real-time insights that get even better over time.
Predictive models give you a forward-looking view of your campaigns, enabling you to understand the most significant business drivers, forecast how drivers and business measures will perform in the future and run goal-seeking routines to determine optimal levels needed – even if you don’t have a statistician on staff. And everything you learn goes back into your models, so they get smarter and better over time.
SAS® 360 Discover
Jetzt können Sie jede einzelne Kundeninteraktion dynamisch erfassen und in kundenzentriertes Wissen verwandeln. Kombinieren Sie Erkenntnisse aus anderen Kanälen, um exaktere Kundenmodelle zu erstellen, Ihre Kunden besser zu verstehen und mit Ihrem Marketing überzeugender anzusprechen.
SAS® 360 Engage
Nutzen Sie Erkenntnisse aus SAS 360 Discover und weiterer Quellen – einschließlich anderer SAS Customer Intelligence-Lösungen. Nutzen Sie die Erkenntnisse, um Ihren Kunden personalisierte, zielgerichtete Angebote über diverse digitale Kanäle und Geräte zu unterbreiten und dies zu unterschiedlichen Zeiten.