Real World Evidence: 10 Benefits for Providers, Payers and Pharma

Real-world evidence (RWE) is the medical equivalent of big data. It makes use of very large data sets to determine how new drugs perform beyond the scope of clinical trials.

Using electronic medical records (EMRs), administrative claims data and other data sources, pharmaceutical companies, healthcare providers and payers can determine the effectiveness, safety and cost benefit of a medicine by tapping the records of tens of thousands of patients.

Here we present 10 important benefits of combining real-world data with big data analytics.