About this paper
This white paper is an extension of a research briefing from MIT CISR, Six Sources of Value for Information Businesses. It offers a deeper dive into the data monetization research of MIT CISR and SAS. It describes a classification for information offerings, non-negotiable business capabilities required for data monetization, facets of information business cultures and areas of potential competitive advantage.
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.