About this paper
Todays customer experience requires a combination of individualized insights, connected interactions and an agile approach to meet customers in the channel of their choosing. This means more than simply doing the same things over in the new channels. It requires new ways of exploring customer trends and preferences.
To explore this in depth, Forbes Insights, in partnership with SAS, conducted a global survey of 357 senior executives across a range of industries and functions. Forbes Insights also conducted one-on-one interviews with several executives to further illuminate the findings.
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SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.