About this paper
To make real progress today, marketers need to be able to deploy a wide range of advanced analytics with total transparency and without needing to be a data scientist to evaluate the results. SAS provides the most comprehensive analytical capabilities for marketers. Customer analytics that provide the insights to inform both tactics and strategies. Predictive analytics and optimization that enable marketers to focus efforts and optimize results. Real-time analytics that optimizes your response based on where customers are in the buying journey.
SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.