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Build Loyalty with a Personalized Digital Experience

About this paper

Traditional points-based loyalty programs are having less influence than ever. Clever marketers are focusing more on earning customer loyalty by creating a more relevant online experience.

In this conclusions paper Tamara Gruzbarg of the online retailer Gilt Groupe describes how they

  • created a culture where customers are the company's biggest advocates and evangelists 
  • grew their membership base from 15,000 to more than 8 million

“The model works. Gilt was named by Fast Company as one of the Top 25 Innovative Companies – No. 1 in the fashion category”

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