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Build Loyalty with a Personalized Digital Experience

About this paper

Traditional points-based loyalty programs are having less influence than ever. Clever marketers are focusing more on earning customer loyalty by creating a more relevant online experience.

In this conclusions paper Tamara Gruzbarg of the online retailer Gilt Groupe describes how they

  • created a culture where customers are the company's biggest advocates and evangelists 
  • grew their membership base from 15,000 to more than 8 million

“The model works. Gilt was named by Fast Company as one of the Top 25 Innovative Companies – No. 1 in the fashion category”

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

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