SAS | The Power to Know

White Paper

Build Loyalty with a Personalized Digital Experience

About this paper

Traditional points-based loyalty programs are having less influence than ever. Clever marketers are focusing more on earning customer loyalty by creating a more relevant online experience.

In this conclusions paper Tamara Gruzbarg of the online retailer Gilt Groupe describes how they

  • created a culture where customers are the company's biggest advocates and evangelists 
  • grew their membership base from 15,000 to more than 8 million

“The model works. Gilt was named by Fast Company as one of the Top 25 Innovative Companies – No. 1 in the fashion category”

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. SAS gives you THE POWER TO KNOW®.

Har du en SAS profil? To complete this form automatically Sign In

*
*
*
*
 
*
*
*
 
 
  Yes, I would like to receive occasional emails from SAS Institute Inc. and its affiliates about SAS products and services. I understand that I can withdraw my consent at any time by clicking the opt-out link in the emails.

Alle personlige oplysninger behandles i overensstemmelse med SAS' fortrolighedserklæring.

 
 

Questions?

In case you have any questions or comments, you are welcome to contact us.

Back to Top