SAS gathers data management community for IDEAS 2012

10th annual conference features MIT blackjack legend Jeffrey Ma, showcases customer successes and data management industry trends

Registration is open for the International Data Event and Symposium (IDEAS) 2012, the 10th annual DataFlux data management technology and industry user conference. Taking place Oct. 8-10 at the Aria Resort and Casino in Las Vegas, IDEAS 2012 will feature hands-on training, presentations from industry experts and success stories from practitioners on data quality, data integration, master data management (MDM) and data governance.

Jeffrey Ma, member of MIT's famous blackjack team and creator of an ingenious method for counting cards, will deliver this year's keynote, "The $100,000 Lesson: Business Lessons from the World of Blackjack." IDEAS 2012 is about making big moves and strategizing big wins. Ma will describe how the power of numbers can help organizations make better business decisions.

SAS executives will join DataFlux experts to unveil the technology strategy for 2012 and discuss how DataFlux® technology fits within the larger SAS® Information Management framework to add value to corporate information. Sessions led by users of DataFlux technology will showcase real-world data management successes.

Hands-On Training and 10th Anniversary Celebration

Monday, Oct. 8, will feature a full day of pre-conference training for DataFlux users and data management professionals. Eight courses spread over four training tracks will provide both business and IT executives with best practices and considerations for data management and big data governance. Evening events will include a dinner celebrating the 10th anniversary of the IDEAS conference.

Sessions and Presentations

Jill Dyché, Vice President of Thought Leadership and Education at SAS, will present "Considerations for Big Data Governance," examining how to establish policies for managing increasing data volumes and apply data governance best practices to big data.

Evan Levy, Vice President of Professional Services at SAS, will deliver a workshop, "Technical Concepts and Fundamentals for MDM." Levy will provide an overview of functions within an MDM hub and examples of how MDM supports and strengthens data management and data integration.

IDEAS 2012 will include a series of customer presentations, as well as sessions on key data management challenges facing enterprises today. Individual breakout sessions for collaborative brainstorming will focus on MDM, creative technology problem solving, data governance best practices and more.

Solutions Center

Back by popular demand, the IDEAS Solutions Center enables conference attendees to sign up for 30- or 60-minute one-on-one consulting sessions with a DataFlux technology expert to discuss data quality, data integration, MDM or any other data challenges within their organization.

For more information on the IDEAS 2012 conference or to register to attend, please visit: and follow the IDEAS team on Twitter at @DataFluxIDEAS.

Twitter hashtag: #IDEAS2012

About SAS

SAS is an industry leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 75,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

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