Customer journey mapping for better omnichannel experiences
Can mapping the customer journey help deliver the right omnichannel experience?
Your customers can be anywhere in the world and on one or more of your channels simultaneously. Rather than trying to be everywhere at once, learn where to be when your customers need you through journey mapping. Using mapping and analytics you can also determine where you don't need to be for some customer segments – saving you time and resources.
Free white paper
In this paper, Futurum founding partner Daniel Newman explores the ongoing digital transformation of the world. For businesses to be successful they must have a clear understanding of what they want their customers' experiences to be and fully commit to using data and analytics to support their vision.
Recommended reading
-
Article
Customer data platform: What it is and why it’s important The recent rise in popularity for CDPs has led to a considerable amount of market confusion. Here's everything you need to know about how a CDP works, challenges to consider -- and how to go beyond the CDP with seamless integration.
-
White Paper
Holiday shopping secrets: Prices matter and pets are importantAttention retailers! It's time to celebrate. According to SAS Analytics, the holiday shopping season is shaping up to be a jolly one.
-
The ideal customer experience on every channelImprove omnichannel interactions with a customer decision hub that manages all marketing, services and sales activities – and synchronizes all customer data.
-
Article
Improving customer experience with digital marketingAdvanced analytics can help bankers predict customer behavior and deliver personalized offers to customers just at the moment they're most open to receiving them.
Ready to subscribe to Insights now?
Subscribe to Insights newsletter