Customer journey mapping for better omnichannel experiences
Can mapping the customer journey help deliver the right omnichannel experience?
Your customers can be anywhere in the world and on one or more of your channels simultaneously. Rather than trying to be everywhere at once, learn where to be when your customers need you through journey mapping. Using mapping and analytics you can also determine where you don't need to be for some customer segments – saving you time and resources.
Free white paper
In this paper, Futurum founding partner Daniel Newman explores the ongoing digital transformation of the world. For businesses to be successful they must have a clear understanding of what they want their customers' experiences to be and fully commit to using data and analytics to support their vision.
Recommended reading
-
Article
Putting you at the frontier of the fan experienceThe fan experience has remained unchanged for decades, but new technologies coupled with advanced analytics is poised to give new meaning to spectator sports.
-
Article
Customer loyalty in a digital world: A new approachCustomer loyalty offers a good news/bad news message. Loyalty programs are on the rise. Bad news? About 60 percent of your customer don't belong. Here are some ways to attract and retain the best customers.
-
Article
Five steps to agile digital marketingHow is your organization faring in the digital age? Six-month planning cycles are a thing of the past. To become agile and stay relevant, your digital marketing strategy must encompass these five areas.
-
Article
How to be cool, not creepy, with customer dataWhat concerns do retailers have regarding consumer privacy? And how are they addressing those concerns while still meeting customer needs? Find out why our panel of retail executives recommends a conservative approach to consumer privacy.
Ready to subscribe to Insights now?
Subscribe to Insights newsletter