Grocery & Pharmacy

How Grocers & Pharmacies Use SAS®

Reduce churn and increase customer profitability by using customer intelligence capabilities to derive insights from real-time loyalty data.

Run demand-driven supply chains using predictive analytics with embedded AI to forecast future sales and calculate efficient inventory policies to optimize stock levels – and keep customer service levels high.

Improve top-line sales and margins using analytics to optimize both regular and promotional pricing strategies.

Featured Customer | Colruyt

Belgian grocer Colruyt uses predictive analytics from SAS to tailor promotions and boost customer spending.  

A larger percent of households now use our promotional coupons, and the increase resulted in a larger average spent in our stores by cardholders. Equally important, it indicates a clear increase in customer loyalty. Bart Van Roost Department Head, Strategic Marketing & BI Colruyt Group

Colruyt Facts & Figures


grocery stores

1.6 million

loyalty cardholders

665 million

pages of paper saved each year 

Other Grocers & Pharmacies Working Smarter With SAS®

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